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List of Courses
* All credit hours are based on the current term, this may vary for previous terms.
| MSC200 - Intro. to Mass Media |
(3 credit hours) |
Old Code/ No. & name : MSC 305 (Introduction to Communication)
This course provides students with a comprehensive view of the science of communication, including interpersonal and mass communication processes and their functions in modern societies. It provides a historical background to the emergence of the press, radio, television, cinema and news agencies, and the development and characteristics of these media. In addition, it gives overview of advertising, public relations, public opinion, and propaganda. The relationship between mass media and political and social developments is also discussed.
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| Prerequisite: |
- ENGU1304 or ENGU1305 or BNCHFORMIN.SCOREOF5.0
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Fall Spring |
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| MSC203 - Prin. of Visual Communication |
(3 credit hours) |
Old Code/ No : MSC 320
Visual Communication is a course designed to explore several questions: What are your personal responses toward a particular visual presentation?How can you relate what you see with history of the medium of presentation?What do you know about the technology that makes possible the presentation of the information displayed?Are you aware of the ethical responsibility that producers of visual messages have in creating images that are compelling and yet do not stereotype individuals?
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| Prerequisite: |
- ENGU1304 or ENGU1305
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Fall Spring |
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| MSC211 - Prin.of Oral Communication-TA |
(3 credit hours) |
Old Code/ No : MSC 310
The basics of oral communication, with special focus on public speaking, interpersonal communication, small group communication, and the principles and contexts of oral communication. The course involves communicating with different audiences (in the UAE) that use both languages ( English and Arabic) in communication.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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Fall Spring |
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| MSC235 - Prin. of the Writing for Media |
(3 credit hours) |
Old Code/ No : MSC 300
This course covers the gathering, organizing, and writing of news in a clear, concise and readable manner. The course will focus on developing students' writing and research skills as well as specialty skills needed to write different types of stories. It will examine the variations of writing associated with different media. Ethical dimensions of news writing will also be considered.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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| Semester: |
Fall Spring |
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| MSC240 - World and Arab Media |
(3 credit hours) |
Old Code/ No : MSC 302
The course introduces students to the media theories and to the comparative approach in global, regional and national media systems. The course will then focus on Arab and international media systems. Key themes included are establishment and development of Arabic and international media and identifying and analyzing some Arab and international issues.
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| Prerequisite: |
- ENGU1305 or ENGU1304 or BNCHFORMIN.SCOREOF5.0
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| Semester: |
Fall Spring |
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| MSC243 - PR.& Advertising Principles |
(3 credit hours) |
Old Code/ No :MSC 410
This public relations and advertising course covers definitions and functions of PR & advertising, the PR process, the marketing and promotional approaches to advertising, the PR & advertising agencies, the societal role of advertising, as well as the emerging emphasis in integrated marketing communications.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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| Semester: |
Fall Spring |
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| MSC250 - Photojournalism |
(3 credit hours) |
Old Code/ No : MSC 402
This course covers the camera and its accessories, lenses, shutters and shutter speeds, printing paper, film varieties, and the darkroom. It also focuses on the picture as a means of non-linear visual communication, characteristics of a good photojournalist, and the press photograph, including its varieties and sources. Practical exercises in photojournalism are provided.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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Spring |
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| MSC257 - Television Production(1) |
(3 credit hours) |
Old Code/ No : MSC 430
This course covers the fundamentals, theories and aesthetics of television production, focusing primarily on studio production techniques.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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Fall Spring |
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| MSC264 - News Writing |
(3 credit hours) |
Old Code/ No : MSC 332
This course is about the fundamentals of news writing and fact-gathering for the mass media, including discussion and laboratory practice in advanced news writing techniques, including various story types and deadline pressure.
Heavy emphasis is placed on meeting professional standards of journalism writing, writing the straight (objective) news story and writing for deadlines.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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Spring |
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| MSC270 - Writ. for the Media -TA - |
(3 credit hours) |
Old Code/ No :ENG 430
This course focuses on improving the preparation and writing of the common trait across differing media types—the story line itself. “Writing for the Media” takes a holistic approach, focusing not on the process of writing alone, but on every element important to the story writing process—from finding the story and credible sources (as important to media writing as to academic writing), to anticipating and even shaping audience response through the completed product and follow-up coverage.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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| Semester: |
Fall Spring |
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| MSC316 - Broadcast Management-TA- |
(3 credit hours) |
Old Code/ No : MSC 472
This course covers the management aspects of television and radio organizations, including programming, sales, organizational structures, and personnel.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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| Semester: |
Fall Spring |
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| MSC325 - Intre.Corporate Com.-TA- |
(3 credit hours) |
This course provides an understanding of communication theory, analysis and practice/application of communication skills in corporate organizational setting. The course blends theory and practice and approach corporate communication from an international perspective.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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| Semester: |
Fall Spring |
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| MSC342 - Writ. for Public Relations-TA- |
(3 credit hours) |
This course focuses on developing students' writing skills for public relations, including press releases, memos and letters, speeches, public service communication and annual reports. The course provides practice in applying the techniques.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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Fall Spring |
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| MSC352 - Writing for Broadcast |
(3 credit hours) |
This course provides practice in the fundamentals of writing for radio and television, including news, scriptwriting, interviews, documentary and magazine formats.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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Fall Spring |
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| MSC355 - Television Production2 |
(3 credit hours) |
Old Code/ No : MSC 470
The focus of this course is producing and directing television programs at the intermediate and advanced level. The course is a continuation of Television Production I, designed to build on basic video production principles learned in that course. This course will incorporate both studio and field production techniques using both analog and digital technology. Using lectures, screenings and hands-on labs, students will gain a more in-depth understanding of video production and the business of video production. Technical and aesthetic aspects of scripting, lighting, camera work, continuity, post production editing, logistics and budgeting will be incorporated into this course.
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| Prerequisite: |
- MSC257 or MSC430
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| Semester: |
Fall Spring |
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| MSC356 - News Reporting |
(3 credit hours) |
Old code/no. : MSC 432
This course explores the development of information-gathering skills for presentation through mass media, with emphasis on interviewing and reporting, developing sources, research and accuracy. The process of reporting from collecting information, interviewing and writing involves in the practical setting the use of both languages.
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| Prerequisite: |
- MSC264 or MSC332
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Fall Spring |
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| MSC370 - Communication Theories |
(3 credit hours) |
Communication theories are defined in the context of available empirical and qualitative research findings in this course. Models of interpersonal and mass communication processes will also be discussed. The course reviews and analyzes the ?effects? theories and hypotheses, including the ?gatekeeper? theory, the ?two-step flow of information? theory, the ?agenda-setting? theory and the ?uses and gratification? theory, more recent theories of communication.
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Fall Spring |
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| MSC381 - Translation for Communication |
(3 credit hours) |
This course focuses on journalistic translation from English to Arabic. Extensive exercises are provided for translating simple and complex news material dealing with local, Arab, and international events and issues.
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Fall |
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| MSC390 - News Editing (lab) |
(3 credit hours) |
Old Code/ No : MSC 440
This course focuses on the Fundamentals of copy editing, headline writing, and newspaper layout. The course provides practice in the skills needed in the electronic newsroom, using the desktop publishing lab facilities.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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Fall Spring |
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| MSC391 - Com. in Modern Societies |
(3 credit hours) |
This course introduces the concept of communication and mass media to non-mass communication students. It discusses the roles of mass media in the diffusion of knowledge and solving the problems associated with personal and collective uses of modern media outlets.
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Fall |
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| MSC396 - Com.Research Methods |
(3 credit hours) |
Old Code/ No :MSC 400
This course involves a discussion of the theoretical and administrative research methods in communication. Methods include the survey, the case study, the historical method, the experimental method, the anthropological method and content analysis, with an emphasis on mass communication research applications.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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Fall Spring |
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| MSC401 - Computer- Assisted Reporting |
(3 credit hours) |
This course is about the fundamentals of computer-assisted research and reporting, including the use of online sources, the use of Internet, the use of databases and the use of spreadsheets to analyze data.
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| Prerequisite: |
- MSC432 or MSC356
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| Semester: |
Fall Spring |
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| MSC411 - Case Studies in Pub. Relations |
(3 credit hours) |
This course deals with selected case studies in public relations in public and private organizations in the United Arab Emirates and in the AGCC states. Students would also be required to prepare further cases in public relations and discuss them in class in terms of problems and challenges facing PR practitioners.
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Fall |
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| MSC412 - Puplic Opinion |
(3 credit hours) |
This course deals with public opinion, the factors affecting its formation, its measurement techniques, and its interactive nature. Public opinion in international and national issues is presented and discussed. Case studies of political propaganda and psychological warfare are presented.
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Spring |
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| MSC420 - Radio Production(1) |
(3 credit hours) |
Introduction to the fundamentals of radio broadcasting and radio production techniques.
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Fall Spring |
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| MSC422 - Organizational CommunicationTA |
(3 credit hours) |
This course discusses the concept of organizational communication as an important aspect of internal practices at public and private organizations. It focuses on the channels, types, and directions of communication within organizations as well as the parties involved in it.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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Fall Spring |
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| MSC435 - Intensive research/writing-TA |
(3 credit hours) |
This course is designed to acquaint students with research, writing strategies and the vast array of information sources available in communication. The Course describes the strategies involved in selecting, refining, and researching communication topics. It is a guide to the literature, explaining the con?tent and utility of significant and representative research sources. It is also a research tool, and provides an opportunity for students to use and become familiar with research materials. Throughout the course, we stress the overall strategy of searching the literature for information on a particular topic.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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| Semester: |
Fall Spring |
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| MSC450 - Newspaper& Magazine production |
(3 credit hours) |
This course presents a theoretical introduction to the role of the managing editor and his functions in the Arab press, printing technology, functions, and impact of newspaper and magazine production, headlines and photographs, design and layout of the front page and magazine design. A practical workshop for these skills is offered using manual as well as computer software programs.
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| Prerequisite: |
- MSC440 or MSC390
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Fall Spring |
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| MSC452 - PR.&Advertising Campaigns |
(3 credit hours) |
This course provides integrated and comprehensive experiences in integrated advertising and public relations decision making. Experience gained in Public Relations Principles executing a comprehensive integrated public relations and advertising campaign as part of the American Advertising Federation’s National Student Advertising Competition.
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| Prerequisite: |
- MSC410 or MSC243
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| Semester: |
Fall Spring |
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| MSC460 - Radio Production(2) |
(3 credit hours) |
Advanced course in audio production, with particular emphasis on commercial radio production, including programming, production and promotion.
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| Prerequisite: |
- MSC420
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Fall Spring |
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| MSC462 - Designing Media Messages |
(3 credit hours) |
Application of effective, targeted visual communication through production of graphics and desktop publishing. The course accounts for both the conceptual and the technical aspects of graphic design.
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| Prerequisite: |
- MSC410 or MSC243 or ART201
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| Semester: |
Fall Spring |
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| MSC480 - Contemporary Issues in MC |
(3 credit hours) |
Contemporary Issues in Mass Communication
Major issues and developments affecting journalism, public relations and advertising, radio, TV, and related fields, including social issues, international issues, and issues related to media in the Gulf region.
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Fall Spring |
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| MSC485 - Practicum in Digital Prod. |
(3 credit hours) |
This course provides students with skills training in a variety of media production areas. Topics include non-linear editing, digital post production, location sound production, location lighting techniques, and cinematography. Students with some background in film, video, and/or audio gain an understanding of the professional model of media production by assisting in the planning and shooting of a dramatic film.
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| Prerequisite: |
- ENG415 or FIL345 or MSC257
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| Semester: |
Fall Spring |
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| MSC487 - Women and Media |
(3 credit hours) |
This course aimed to informed the students about Women and the Media . It based on the Women as a Human who have an influence role on the community and on the development. Because the women are the backbone of the family and they are the creators of the new generation. Therefore the role of Feminist is important in this course.
At the same level this course concentrate on the strength and danger?s role of the Mass Media in building cultural image, mind of the nation and the determination of the community?s attitude . Moreover it creates the objectives, plant the values , and the ethical values between the audiences and nations . Depending on this role of the Mass media, it creates the future of the country. Therefore, the women issues represent half of the community issues.
This course makes clear in front of the students that mass media dealing with women?s issues, in randomly and unplanned way. Consequently mass media dealing with women?s issues from two angles/ sides: first attractive side, second doubtable sides. While the expectations of mass media?s role toward the women?s issues should be informative, persuasive, and rationale.
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| Prerequisite: |
- ENGU1304 or ENGU1305
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Fall Spring |
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| MSC490 - Practicum |
(6 credit hours) |
Supervised field experience in a professional setting, on campus or in a communication organization, for students completing their academic preparation. Includes minimum of 300 hours of field work.
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Fall Spring |
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| MSC612 - Media Management |
(3 credit hours) |
The course provides a critical look at key areas of responsibility for managers of media organizations -- namely, leadership, motivation, planning, marketing, and strategic management. Research may focus narrowly on one or more of these areas – depending on preset goals and outcomes of study plan.
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All |
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| MSC618 - Seminar in New Media Studies |
(3 credit hours) |
This course comprises seminar presentations on contemporary issues related to New Media and interactive technology in a critical and theoretical context. The course focus on issues related to the revolution of communication and information technology, digital media, internet and social networks and future challenges facing traditional journalism.
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Fall Spring |
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| MSC620 - Media & Social Change |
(3 credit hours) |
This course will consider how journalism and the general practice of media professionals reflect as well as influence modern society. The course will commence with a discussion of the history of media and social transformation – going back to the Industrial Revolution. It will then move on to develop an in-depth theoretical analysis of the pervasive nature of media products in modern societies through an examination of both psychological and sociological theories touching on the role of media.
The student will be expected to analyze mass media content within the framework of some of the salient media social functions and characteristics, including: ownership, business and control elements; ratings and readership studies; the functions of news dissemination; the entertainment function; the persuasive modalities of advertising, public relations and marketing; and the role of the media in the electoral process. International perspectives are also gained to enhance student understanding of the relationship of the citizenry to media around the world, as well as the function of media as an agent in public opinion and global public debate.
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All |
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| MSC624 - Dirc.Read. in Comp.Media Syts. |
(3 credit hours) |
Readings for MSC 624 will focus on the underlying cultural, political, economic, and social factors that determine the character of media systems in different parts of the world. The course will offer a conceptual roadmap to the evolution of the different media cultures we see around the world. Assignment of readings will be issued with an eye toward allowing the student to develop greater expertise in a couple of world regions of his/her research interest. The student will therefore be required to develop skills for an empirical examination of media systems in a sample of national contexts drawn from those regions.
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| MSC636 - Media& National Development |
(3 credit hours) |
This course will focus on examining the role of mass media in national development. The student will develop a firm grasp of the evolution of theory and research in development-oriented communication which can be traced only to WWII.
Readings will also cover Western and non-Western concepts of human development and how various media influence the processes of national transformation or modernization
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Fall Spring |
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| MSC643 - Modern Comm.Tech.in Arab World |
(3 credit hours) |
Readings for this course will focus on Communication Technologies and Arab civilization with emphasis on the role of communication technology in UAE. Readings will also cover the impact of communication technology on public and private institutions and on the social , cultural, and political environment.
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All |
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| MSC650 - Ethic.Prn.&Prct.w. Media Org. |
(3 credit hours) |
This course will focus on the ethics of media , ethics and responsibility in Journalism , global media ethics debate and the ethical journalism Initiative. Readings will also cover the impact of existing code of Ethics in the Middle East and the Gulf Region on mass media practices, moral guidelines provided by Quran and the tradition of Prophet Muhammad (the Sunnah) and challenges in operationalizing these guidelines into a workable code of ethics
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All |
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